Transforming Senior Care Through a Multi-Sided Marketplace
When a quickly growing startup recognized the critical need for an integrated, comprehensive solution in the senior care space, they turned to our agency for help.
The challenge was unprecedented—a fragmented market where families struggled to access reliable information, locate quality facilities, and connect with trusted senior care advisors. Our mission was to create a robust, multi-sided marketplace that not only educated families but also seamlessly connected them with verified advisors and care facilities, all under one digital roof.
A Fragmented Senior Care Landscape
The senior care industry was facing several critical pain points:
Lack of Centralized Education
Families were inundated with overwhelming information and lacked a centralized, trustworthy resource to guide them through the senior care journey.
Inefficient Facility Search
The process to find quality facilities and in-home care providers was outdated—akin to using a patchwork of directories, leaving families frustrated and often making hasty decisions.
Disconnected Care Advisors
Despite the presence of senior care advisors, families had little access to a vetted list, making it difficult to find trusted guidance.
Operational Inefficiencies for Advisors and Facilities
Senior care advisors needed a streamlined CRM to manage client intake, care plans, and scheduling, while facilities required a dedicated tool to manage vacancies and market available care options effectively.
Hospital Referral Gaps
Hospitals, a crucial touchpoint, were unable to directly refer families to facilities or advisors, creating a disconnect that further complicated the care transition process.
To address these multifaceted challenges, we architected and developed a custom Senior Care Multi-Sided Marketplace.
The solution was divided into several interconnected components, each tailored to meet the unique needs of families, senior care advisors, and care facilities.
Family Education Portal
Content Hub
We built an intuitive, content-rich education platform that provided families with in-depth guides, articles, and resources on senior care options, financial planning, and legal considerations.
User-Friendly Navigation
The portal was designed with a clean, responsive interface, ensuring that users could easily access the information they needed, regardless of device.
Zillow-Like Facility and In-Home Care Search
Advanced Search & Filtering
Leveraging modern geolocation APIs and custom search algorithms, we developed an interface that allowed families to search for care facilities and in-home care providers by location, services offered, price range, and reviews.
Interactive Maps & Listings
Just like Zillow, the marketplace featured an interactive map and detailed listings, empowering families to compare options visually and make informed decisions.
Verified Senior Care Advisor Directory
Advisor Listings
We created a comprehensive directory featuring verified senior care advisors. Each advisor’s profile included credentials, areas of expertise, client testimonials, and direct contact options.
Trust & Transparency
Our stringent verification process ensured that families connected only with qualified professionals, fostering trust and reliability across the platform.
CRM for Senior Care Advisors
Client Intake & Management
The custom-built CRM allowed advisors to efficiently manage client information, track interactions, and oversee care plans from initial contact through facility placement.
Scheduling & Task Management
Integrated calendar functionalities enabled advisors to schedule facility viewings and manage appointments, streamlining the entire process.
Collaboration Tools
Real-time communication features helped advisors coordinate with facilities and families, ensuring that every step of the care transition was handled seamlessly.
Facilities Management Software
Vacancy & Promotion Management
A dedicated application empowered care facilities to manage vacancies, update availability in real-time, and promote their services directly to senior care advisors and families.
Dashboard Analytics
Facilities gained access to comprehensive analytics and reporting tools, helping them optimize occupancy rates and better understand market trends.
Collaboration Tools
Real-time communication features helped advisors coordinate with facilities and families, ensuring that every step of the care transition was handled seamlessly.
Building a Seamless & Scalable Senior Care Platform
Revolutionizing Senior Care: Empowering Families, Advisors & Facilities
Empowering
Families
Informed Decisions
Families now have a one-stop resource that educates and guides them, significantly reducing the stress and uncertainty of finding quality care.
Efficient Searches
The Zillow-like interface has cut search times dramatically, enabling families to quickly compare and select the best care options.
Streamlining Advisor Operations
Enhanced Productivity
With a dedicated CRM, senior care advisors have seen a measurable improvement in workflow efficiency—reducing administrative overhead and focusing more on client relationships.
Increased Trust
The verified advisor directory has boosted credibility, ensuring that families have direct access to trusted, qualified professionals.
Boosting Facility Engagement
Optimized Vacancy Management
Facilities now manage vacancies in real-time, leading to a notable reduction in unfilled care spots.
Targeted Marketing
The platform’s integrated promotion tools have enhanced facilities’ visibility, driving higher occupancy rates and better market positioning.
Market Transformation
This comprehensive solution has not only filled a critical gap in the senior care ecosystem but also set a new standard for how care transitions should be managed. By connecting hospitals, families, advisors, and facilities directly, the platform has revolutionized the referral process and empowered all stakeholders in the care continuum.
